Governments’ pledges for sustainable development are flourishing, most notably as they signed up to the UN Sustainable Development Goals. But how can they translate such pledges into practice? Voluntary Sustainability Standards, or VSS, have been recognised as potentially transformative tools for sustainable trade, and they offer great potential for governments to realise their sustainability commitments through two main avenues. First, public procurement represents, on average, 12 percent of GDP in OECD countries, and up to 30 percent of GDP in
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